MIXOLOGY MADNESS

After the formation of teams and some spirited activities to get the energy flowing, teams complete various mental and creative challenges, using iPads and Premier Pursuits®, our propriety app, in order to earn the supplies needed to prepare their cocktails and décor equipment. From there, the cocktail creations begin.

We’ve designed this experience to highlight and showcase the geographical area of your event. A few examples include:

• New Orleans: Hurricane Cocktails and Sazerac Cocktails

• Florida: 90-Miles-From-Cuba Mojitos and Key Lime Martinis

• The Southwest: Classic Lime Margaritas and Cowboy Comfort Honey Whiskey Lemonade

• New York City: Cosmopolitans and Classic Old Fashioneds

• New England: Seabreeze Cocktails and Cape Codders

The names of the cocktails to be concocted, required ingredients, and preparation paraphernalia are all provided. Your participants provide the two remaining pieces . . . collaboration and creativity. For larger groups, we are able to have a variety of different cocktails, mixing it up a bit.

In addition to the mixology challenge, teams are tasked with creating a name, logo, and live publicity presentation to market their “pubs.”

While the final scores are tabulated, participants have an opportunity to sample other teams’ cocktails as they wait, with bated breath, for the announcement of who will take home the gold medals!